http://www.prweekus.com/PR-blacklist-wont-fix-imperfect-system/article/110084/
You've all heard of a blacklist, but have you heard of a blacklist for PR professionals? Apparently this is a new trend for some journalists who have encountered PR professionals who have done a lousy job pitching stories. In a recent article published in PR Week by Aarti Shah, some journalists admit to creating a blacklist of email addresses of PR professionals who have violated their rules for pitching stories.
The article brings up the question of whether or not the PR professionals should be doing a better job of pitching stories and being sensitive to the journalists, or for the journalists to decipher what is newsworthy. Some people mentioned in this article were surprised that this would happen because they thought there was more tolerance on both sides.
I don't believe a blacklist is the correct approach for the situation. Journalists and PR professionals need to have a good relationship. Outing a few PR professionals will not make the profession stronger. There are always going to be some bad apples in a group of people, but this doesn't mean a whole profession should be under minded for it. Journalists and PR professionals are co-dependent on each other. Journalists need PR professionals to help them find the news, and PR professionals need journalists to tell their stories.
To prevent further blacklisting, PR professionals should make sure they know enough about a journalist to not offend him or her with their approach. Journalists should take it upon themselves to decide what a news story is and not necessarily what a bad pitch is. If they do have a problem with the PR professional's approach, then maybe they should approach the individual rather than outing he or she in a blacklist. What do you think? Should PR professionals be subject to a blacklist for a lousy pitch, or should journalists be more tolerant?
Sunday, May 18, 2008
Monday, April 28, 2008
The World of Twitter and Networking
http://twitter.com
I was first introduced to the social network called Twitter via Facebook. One of my Facebook friends had a status that would always say she was twittering followed by what she was doing at the time. I actually looked up the definition of twittering because it wasn't a word I was real familiar with. Looking it up, I found it didn't really fit the status, but I thought it might have been my friend being silly. However, the next day and every day after that, her status always said she was twittering. During one of my PR classes a couple of weeks ago I became aware that my friend was really a genius, and she was using this funny word twitter as a social network. Someone in the class had actually gotten a job interview because one of her blogs was found with the help of Twitter.
I am still confused about how Twitter exactly works. If someone could give me more information about how it works and how to make the most out of it that would be great!
Networking is an amazing tool that I hadn't thought much about before joining PR. When someone goes into the field of PR, I think the best tool for he or she is networking. I feel like I have not networked enough, and I might be more confident about finding a job after I graduate if I had put more effort into networking. There is still time though and I will probably join Twitter, and I will attend a PRSSA Regional Activity, which the University of Oregon Chapter is hosting, on May 6th in Portland. The Regional Activity is a one-day networking conference for PR students. There will be a Career Fair, mock interviews, lunch with a speaker, and internship and job site tours. There will be PR professionals from Portland and from all over the Northwest attending. If anyone is interested, they should check out the Web site.
http://jcomm.uoregon.edu/~prssa
I would love to hear from other PR students or PR professionals who have advice on networking! The best way to network is to start a conversation.
I was first introduced to the social network called Twitter via Facebook. One of my Facebook friends had a status that would always say she was twittering followed by what she was doing at the time. I actually looked up the definition of twittering because it wasn't a word I was real familiar with. Looking it up, I found it didn't really fit the status, but I thought it might have been my friend being silly. However, the next day and every day after that, her status always said she was twittering. During one of my PR classes a couple of weeks ago I became aware that my friend was really a genius, and she was using this funny word twitter as a social network. Someone in the class had actually gotten a job interview because one of her blogs was found with the help of Twitter.
I am still confused about how Twitter exactly works. If someone could give me more information about how it works and how to make the most out of it that would be great!
Networking is an amazing tool that I hadn't thought much about before joining PR. When someone goes into the field of PR, I think the best tool for he or she is networking. I feel like I have not networked enough, and I might be more confident about finding a job after I graduate if I had put more effort into networking. There is still time though and I will probably join Twitter, and I will attend a PRSSA Regional Activity, which the University of Oregon Chapter is hosting, on May 6th in Portland. The Regional Activity is a one-day networking conference for PR students. There will be a Career Fair, mock interviews, lunch with a speaker, and internship and job site tours. There will be PR professionals from Portland and from all over the Northwest attending. If anyone is interested, they should check out the Web site.
http://jcomm.uoregon.edu/~prssa
I would love to hear from other PR students or PR professionals who have advice on networking! The best way to network is to start a conversation.
Saturday, April 19, 2008
Students Dropping Out in Higher Rates
The recent Democratic debate was too focused on Patriotism, and it missed out on the debate about education. The questioning of Barack Obama about Patrotism didn't create the type of debate that would help voters.
"Why are students dropping out in higher rates after the No Child Left Behind (NCLB) Act was established?" This would have been a more appropriate question that could have facilitated a debate about education.
The NCLB Act needs to be a topic of interest for the presidential campaigns of 2008 because it is a law that affects many children and their families. Schools that depend on funding that the NCLB Act provides, have to prepare their students for standardized tests. This preparation can take away from a teacher's freedom to creatively teach a curriculum, and can ignore the different ways students learn.
The 2008 presidential campaigns need to focus on how to improve education, and the American people need to take an interest and start asking questions. The debate about NCLB has been facilitated mostly by teachers, but now is the time for parents, students and our nations leaders to join the debate.
"Why are students dropping out in higher rates after the No Child Left Behind (NCLB) Act was established?" This would have been a more appropriate question that could have facilitated a debate about education.
The NCLB Act needs to be a topic of interest for the presidential campaigns of 2008 because it is a law that affects many children and their families. Schools that depend on funding that the NCLB Act provides, have to prepare their students for standardized tests. This preparation can take away from a teacher's freedom to creatively teach a curriculum, and can ignore the different ways students learn.
The 2008 presidential campaigns need to focus on how to improve education, and the American people need to take an interest and start asking questions. The debate about NCLB has been facilitated mostly by teachers, but now is the time for parents, students and our nations leaders to join the debate.
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